A technical partner for non-tech founders.
I help founders who know their industry build their first product properly, from idea to launched product.
Most founders who come to me have already paid someone to build their product and have nothing to show for it.
A vanished dev shop. An app held together with duct tape.
The idea was fine. The engineering was not. That is what Appxcel exists to fix.
How I work
Proper scoping before any code is written
Scope, architecture, timeline, and cost are all on the table before you commit.
Development in visible phases
You always know what is happening and what is next.
Full handover of everything we build
Code, docs, credentials. No lock-in.
A few things we have built
Voxitra
An AI meeting tool that turns long recordings into clear summaries, decisions, and action items. Built for a founder with no technical team.
I am not a dev shop. I am a founder who builds.
I have shipped real products across food, logistics, document management, government, and CRM. I understand the business problem first, then the technical solution.
You get a senior technical partner who speaks your language, not a developer who disappears after the first build.
Have an idea you want built properly?
Start with a free 30-minute product strategy call. No pitch, no obligation. You walk away with clarity either way.